Lina Betts

Communications and Marketing Manager


My work as a communications and marketing professional spans many subjects and mediums. I have a passion for taking your ideas, creating a brand image that represents them, and then creating marketing campaigns to advertise that brand and all of its offerings. Bringing years of experience as a marketing and communication professional, I can promise you satisfaction in the work I will create for you. Check out my writing samples and CV and get in touch directly if you have any questions.

Unveiling the Marketing and Communication Professional

With over eight years of professional writing experience, my journey began long before I realized its potential. Though I had three pieces published before the age of 16, it wasn’t until college that my passion for writing truly emerged. A turning point came when an English professor, impressed by my work in an entry-level class, encouraged me to rethink my career path. She called my talent “undiscovered potential,” and her words inspired me to change my major and pursue writing wholeheartedly.

Since then, I’ve become the go-to resource for friends and family needing edits or feedback on their writing. After earning a B.S. in Marketing and Professional Writing—where I honed skills through courses in rhetoric, grammar, editing, journalism, and design—I transitioned my passion into a career. My professional portfolio spans diverse projects, including:

  • Copywriting & Editing: Crafting polished web content, brochures, and promotional materials.
  • Digital & Social Media Writing: Engaging blog posts, social media campaigns, and email marketing.
  • Public Relations: Writing press releases, newsletters, and news articles that capture attention.

Beyond writing, I’m deeply passionate about communication, brand strategy, and navigating our fast-paced digital world. Whether it’s public speaking or designing integrated marketing campaigns, I bring a forward-thinking approach to every project. My Master’s in Strategic Communication has further expanded my expertise in aligning content with audience needs and delivering impactful messaging.

I specialize in creating brand-aligned, traffic-generating content that resonates. Whether for a business or personal brand, I can help tailor your message to reach the right audience in your unique voice.

Let’s connect to discuss how I can help elevate your content and communication efforts!